Uncategorized

How to use social media effectively, and advise your clients about it, too

The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and…

14 years ago

Your Most Important Marketing Piece – Your Biography

A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss &…

14 years ago

In-House Counsel: “Lawyer, Not Firm Size, Is What Matters”

An in-house counsel has finally said publicly-- in a prepared statement appearing in national media-- what so many of us…

14 years ago

Thoughts on the proliferation and value of lawyer ratings

My thoughts on lawyer and law firm ratings and directories just given to a reporter writing about Chambers USA. Why…

14 years ago

Social Media Etiquette – Tips for making sure your efforts are well received

Professionally speaking, social media has created a phenomenal opportunity for people to share and receive information about their business and…

14 years ago

Clients expect a detailed bio and use Google to verify referrals

Lawyers must invest time in writing deetailed biographies on a firm's Web site. That's the first observation in a series…

14 years ago

Regular Attendance at Trade and Community Group Meetings: That’s Just Square One

Just attending the regular meetings of trade groups and community organizations, and a working committee, is not enough. A lawyer…

15 years ago

What Puppies and Trade Groups Have in Common

When I was president of our local humane society I was saddened and surprised at how common it was for…

15 years ago

Most firms report getting cases through their Web sites

Another surprising statistic has appeared as we analyze the results of our latest bi-annual survey of law firm marketing effectiveness--…

15 years ago

New Survey Shows Value of SEO and Online Marketing

We're compiling the results from our latest bi-annual National Marketing Effectiveness Survey of Corporate, Transactional and Defense Firms. As trends…

15 years ago