Alyn-Weiss’ Marketing BriefAnalysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should focus on developing and retaining senior associates and providing clients with services in multiple practice areas. For two reasons: the average year-over-year hourly rate increase in 2015 for associates was 7.3 percent, more than double […]
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Alyn-Weiss’ Marketing Brief
REPORT: Associate billing rates increase more than partner rates. It also reveals how cross-selling lets firms charge a premium.
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Consider How Scott’s Uses Baseball When Your Firm Sponsors or Donates
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
The business case for sponsorships and charitable donations in an employer’s local community is well documented: it increases brand awareness and name recognition, may lead to improved employee retention, can earn an organization the benefit of the doubt in a crisis, increases the existing prospect and client/customer base and, if done properly, may serve to […]
3 Tenets of a Good Law Firm Coaching Program
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to quit and who senselessly churned through competent professional staff. Think, screamers and pencil-throwers. Today, coaching is less about intervention and more about facilitating effective individual business development. The problem: no research has followed coached lawyers […]
LANDMARK SURVEY: Ratings affect most lawyers when hiring or making a referral to another lawyer
The endless debate about whether superlative ratings affect lawyers in private practice when making a referral to or hiring another lawyer in private practice prompted us to develop a survey, the results of which reveal ratings do make a difference. And, that’s true for young and old lawyers in firms both large and small. We polled […]
SURVEYS: Marketing spending down, staffing and personal effort up
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]
“It’s the most wonderful time of the year…”
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Tis’ the season for law firms to begin the debate of holiday cards and gifts. Who gets what? How much will this cost? Can you put a price on business referrals? On and on… The main problem: the mailing list. This is often the most difficult (and dreadful) task for both the staff and attorneys […]
CASE STUDY: How a little-read law review article became an e-book and series of alerts distributed to thousands on social media
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
We recently re-purposed a law review article written by a client using it as the basis for a series of articles that will reach the authors’ clients, prospects and referral sources through direct distribution and social media. In short, an article that took an extraordinary amount of time to write and was destined for limited […]
What You Do After Making A Referral Is As Important As The Referral Itself
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
What occurs after you refer a matter to another lawyer or professional is as important as making the referral. The reason: you want to make sure the person you referred was well taken care of. If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]
Listing all of your lawyers on the letterhead makes the wrong impression
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for many years has been to eliminate listing all lawyers on firm letterhead. For at least 25 years of which we are aware the move has been to personalized stationery with direct dial numbers shown. The […]
RESEARCH: email subject lines that work best, those to avoid, and the best time to send
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]
