Another surprising statistic has appeared as we analyze the results of our latest bi-annual survey of law firm marketing effectiveness— 77% of the 120 corporate, transactional and defense firms reporting to us say they have received work directly through their Web site.

The consumer bar– PI, bankruptcy, whistleblower and family– years ago figured out the Web could be a source of desirable cases. It appears the remainder of the bar is now embracing and seeing results from their online marketing. Online marketing strategy and tactics are an integral part of every law firm marketing plan. What we need to learn next is how many of these firms have gone beyond implementing basic technical search engine optimization to garner their cases.