Professionals Need Social Media Presence

Buyers of professional services self-diagnose their problems and are far into the selection process– 60 percent of the way to retention– according to new research further substantiating that a robust online and social media presence is requisite for attorneys.

In addition, being a social media “hold out” is perilous for a professional.  It makes you invisible to large swaths of your market and creates the appearance of being behind the curve in terms of skills.  Others can define your market and brand.

This latest data comes not from newly-formed hip digital marketing agencies but recognized business community stalwarts, The Corporate Executive Board and Harvard Business Review.  We are assembling the data into presentations now for law firm retreats and trainings but you may want to read the articles and review the data yourself at:

http://blogs.hbr.org/cs/2013/07/the_perils_of_being_a_social_media_holdout.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29

http://www.executiveboard.com/exbd-resources/content/digital-evolution/pdf/Digital-Evolution-in-B2B-Marketing.pdf