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Alyn-Weiss’ Marketing Brief


Conferences, Holiday Parties, and Networking: A Lawyer Checklist to Maximize Your Time

Dec 7th, 2023 | Law Firm Marketing

Whether you are a social butterfly or are looking to step out of your comfort zone, attending networking events is a great way to develop new connections and expand your contact network. However, time is valuable, so while it is important to socialize and be seen, it is more important to be strategic about the […]

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Seven Things Lawyers Should Do to Build a New Practice

Sep 4th, 2019 | Company News, Law Firm Marketing, Legal Marketing in Brief

A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]

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Blending Digital Tactics into Your Law Firm’s Marketing

Aug 30th, 2019 | Company News, Law Firm Marketing, Legal Marketing in Brief

The world of marketing has always been and will always be a relationship business.  All of the digital marketing and speeches in the world can only take a relationship so far. Maintaining consistent contact with referral sources and doing good work for existing clients is integral.  Also, for firms looking toward succession planning, having the […]

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How To Manage Your Online Reputation

Sep 26th, 2011 | Law Firm Marketing

Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]

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