In the bustling world of legal services, where firms are abundant and competition is fierce, one factor often overlooked yet immensely powerful is authenticity. As a legal marketing director with a passion for helping lawyers thrive in the marketplace, I’ve witnessed firsthand how being true to oneself can be a game-changer in differentiation. Here’s how […]
Whether you are a social butterfly or are looking to step out of your comfort zone, attending networking events is a great way to develop new connections and expand your contact network. However, time is valuable, so while it is important to socialize and be seen, it is more important to be strategic about the […]
A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]
It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]
Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]
A new study reveals, despite the seeming deconstruction of traditional news media, people are spending on average nearly 30 percent more time every day accessing news than they were 10 years ago. Make your firm’s communications newsworthy, not self laudatory, to clients, prospects and referral sources and your law firm marketing plan will have tapped […]
The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and litigators into what amounts to what we once all dubbed media lawyers. In response we are creating a presentation, that includes a tutorial in how to use social media, so lawyers unfamiliar with various social media […]
A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss & Associates gives the best practices for regularly updating lawyer biographies.
