Alyn-Weiss’ Marketing BriefIn the bustling world of legal services, where firms are abundant and competition is fierce, one factor often overlooked yet immensely powerful is authenticity. As a legal marketing director with a passion for helping lawyers thrive in the marketplace, I’ve witnessed firsthand how being true to oneself can be a game-changer in differentiation. Here’s how […]
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Alyn-Weiss’ Marketing Brief
The Impact of Being Real – Standing Out in a Crowded Legal Marketplace
| Law Firm Marketing, Legal Marketing in Brief
Conferences, Holiday Parties, and Networking: A Lawyer Checklist to Maximize Your Time
Whether you are a social butterfly or are looking to step out of your comfort zone, attending networking events is a great way to develop new connections and expand your contact network. However, time is valuable, so while it is important to socialize and be seen, it is more important to be strategic about the […]
Seven Things Lawyers Should Do to Build a New Practice
| Company News, Law Firm Marketing, Legal Marketing in Brief
A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]
How Quickly Should You Respond?
| Law Firm Marketing, Legal Marketing in Brief
It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]
How To Manage Your Online Reputation
Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]
Your Most Important Marketing Piece – Your Biography
A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss & Associates gives the best practices for regularly updating lawyer biographies.
