Whether you are a social butterfly or are looking to step out of your comfort zone, attending networking events is a great way to develop new connections and expand your contact network. However, time is valuable, so while it is important to socialize and be seen, it is more important to be strategic about the […]
Video killed the radio star and is on the rampage to fully take over the way we consume content in the future. By now everyone knows what blogging is and most understand its effectiveness. But what in the what is a vlog?? Let’s start with a little background… After two decades of search engine optimization, […]
Many state and local bar associations, and a few notable national entities, have now abandoned their printed membership directories. More broadly, our analysis and recommendations in response to this, which appear below, prompts us to remember lawyers and firms must have a process for managing all of your online contact information. Every law firm marketing […]
Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]
A new study reveals, despite the seeming deconstruction of traditional news media, people are spending on average nearly 30 percent more time every day accessing news than they were 10 years ago. Make your firm’s communications newsworthy, not self laudatory, to clients, prospects and referral sources and your law firm marketing plan will have tapped […]
The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and litigators into what amounts to what we once all dubbed media lawyers. In response we are creating a presentation, that includes a tutorial in how to use social media, so lawyers unfamiliar with various social media […]
A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss & Associates gives the best practices for regularly updating lawyer biographies.
