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Alyn-Weiss’ Marketing Brief


Conferences, Holiday Parties, and Networking: A Lawyer Checklist to Maximize Your Time

Dec 7th, 2023 | Law Firm Marketing

Whether you are a social butterfly or are looking to step out of your comfort zone, attending networking events is a great way to develop new connections and expand your contact network. However, time is valuable, so while it is important to socialize and be seen, it is more important to be strategic about the […]

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Vlog or Blog – What’s The Difference and Who Cares?

Jun 23rd, 2023 | Law Firm Marketing, Legal Marketing in Brief

Video killed the radio star and is on the rampage to fully take over the way we consume content in the future. By now everyone knows what blogging is and most understand its effectiveness. But what in the what is a vlog?? Let’s start with a little background… After two decades of search engine optimization, […]

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Find, claim and cleanse your online directory listings

Oct 18th, 2011 | Law Firm Marketing

Many state and local bar associations, and a few notable national entities, have now abandoned their printed membership directories. More broadly, our analysis and recommendations in response to this, which appear below, prompts us to remember lawyers and firms must have a process for managing all of your online contact information. Every law firm marketing […]

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How To Manage Your Online Reputation

Sep 26th, 2011 | Law Firm Marketing

Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]

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Studies Confirm Value of E-News and Blogs

Sep 29th, 2010 | Law Firm Marketing

A new study reveals, despite the seeming deconstruction of traditional news media, people are spending on average nearly 30 percent more time every day accessing news than they were 10 years ago. Make your firm’s communications newsworthy, not self laudatory, to clients, prospects and referral sources and your law firm marketing plan will have tapped […]

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How to use social media effectively, and advise your clients about it, too

Sep 16th, 2010 | Law Firm Marketing, Uncategorized

The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and litigators into what amounts to what we once all dubbed media lawyers. In response we are creating a presentation, that includes a tutorial in how to use social media, so lawyers unfamiliar with various social media […]

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Your Most Important Marketing Piece – Your Biography

Aug 24th, 2010 | Uncategorized

A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss & Associates gives the best practices for regularly updating lawyer biographies.

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