Whether you are a social butterfly or are looking to step out of your comfort zone, attending networking events is a great way to develop new connections and expand your contact network. However, time is valuable, so while it is important to socialize and be seen, it is more important to be strategic about the […]
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Alyn-Weiss’ Marketing Brief
Vlog or Blog – What’s The Difference and Who Cares?
Law Firm Marketing, Legal Marketing in Brief
|Video killed the radio star and is on the rampage to fully take over the way we consume content in the future. By now everyone knows what blogging is and most understand its effectiveness. But what in the what is a vlog?? Let’s start with a little background… After two decades of search engine optimization, […]
How To Manage Your Online Reputation
|Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]
Your Most Important Marketing Piece – Your Biography
|A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss & Associates gives the best practices for regularly updating lawyer biographies.