What 2013 Marketing Tactics Will Law Firms Invest In or Cut?

The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development.

In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. The answer was that 85 percent said they plan to invest more money and attorney time in their websites, 83 percent in seminars and presentations, 51 percent in search engine optimization, 43 percent in blogging, and 43 percent in LinkedIn.  All of those tactic are high-yield and should be brining in work directly and by referral to your law firm, according to our survey.

Click here to read more blog posts discussing key results of our survey which reveal trends in spending, strategy and other law firm marketing tactics and best practices.

 

Published by
Bob Weiss

Recent Posts

The Power of Being Real – Standing Out in a Crowded Legal Marketplace

In the bustling world of legal services, where firms are abundant and competition is fierce,…

9 months ago

Conferences, Holiday Parties, and Networking: A Lawyer Checklist to Maximize Your Time

Whether you are a social butterfly or are looking to step out of your comfort…

12 months ago

Sleighing the Networking Game: Using Holiday Cards to Brighten Your Business Dev Spirit!

While holiday cards alone might not drastically boost sales or bring in a multitude of…

1 year ago

Evolving SEO Landscape: Why Quality Content and E-A-T Principles are the New Gold Standard for Law Firms

Traditionally, SEO professionals perceive links as a crucial metric in assessing a site's relevance and…

1 year ago

Vlog or Blog – What’s The Difference and Who Cares?

Video killed the radio star and is on the rampage to fully take over the…

1 year ago

‘Tis the Season…

Tis' the season for law firm marketers and marketing committees to begin the debate over…

2 years ago